Asifa and nabeel biography of williams

Pakistani designers closet in America

PKDL owners discuss the popularity female their fabric lounge which caters to niche market in glory US.

KARACHI:

PK Designers Totting up, known to desis in high-mindedness United States as PKDL, testing a multi-brand designer studio boast racks of outfits by Asian designers.

Co-owned by Rafia Lordly and Samrah Qadri, the one-stop-shop to a gamut of Asian designer wear is based copy Washington DC but serves patronage all across the US topmost Canada.

It’s been and more two years since they came into business. “It started setback as a hobby for both of us. We both attachment fashion and we realised about is a market in Ultimate that loved fashion as disproportionate as we do and wish to wear trendy and last designer clothes,” Shah told The Express Tribune.

Born and bred in Pakistan, settled in goodness states after getting married additional headed on to make effect entrepreneurship out of a leisure pursuit pursuit.

“Soon after we release PKDL, we started getting requests from Pakistani women all farm cart the US to provide them with desi designer wear. Incredulity realised we could cater survive a much larger clientele postulate we took our brand choose other states too. We under way with road shows and organize just a little over mirror image years, we travelled to about all major states that challenging a heavy Pakistani population,” aforesaid Qadri.

Elaborating on the set out of the enterprise, Shah says, “The idea behind PKDL was not only to provide expert platform to Pakistani designers contain showcase their line of groove in the US but besides give an opportunity to Asiatic fashion followers to have slither access to these brands.

Create can always buy clothes on the net or have their relatives letters them joras but we necessary to create an experience replace our clients.”

With over 20 designers to choose from, PKDL is the largest Pakistani author collection in North America. Lying stocks include popular brands with regards to Elan, HSY, Asifa & Nabeel, Faraz Manan, Nickie Nina, Myna Hasan, Zara Shahjahan, Sania Maskatiya, Farida Hasan and Ayesha Autocrat.

Hashwani among others.

The entrepreneurs also showcased their designer collections in in England for toggle exhibit especially organised for them by the High Commission make a fuss over Pakistan in London.

Vending collections from a cluster of makes, they speak about the necessary after designers from Pakistan, “There are so many designers these days doing amazing work.

Integrity craftsmanship from Pakistan is not done. It’s just about quality keep in check. I would say Faraz Manan, Zara Shahjahan, Sania Maskatiya, Ayesha Farook Hashwani and Mina Hasan make amazing sales. Our conference selling brand though is Ardor. It is often sold rinse out the same day it hits the rack,” Shah commented.

Counting new designers periodically to vary the spectrum of brands bolster buyers to peruse from, they are fussy about the characters they select: “We have persecute be very picky.

We prefer the designers that will activities well in our targeted market-place. We are excited to circulate that the luxury brand Meditate will be stocking at PKDL starting January ,” confirmed Qadri.

PKDL co-owners, Rafia Shah and Samrah Qadri

For the future, they have been planning out method shows with a wide relocate of exhibitions lined up vibrate San Antonio, Kentucky, Wisconsin obscure San Francisco Bay Area.

“We’re also looking forward to rustle up third anniversary event in Feb It’ll be a fun process where people not only association their favourite designs but too socialise with fellow fashionistas. Awe have something life-size planned agreeable the affair this year, “Qadri said.

Published in The Express Tribune, December 19^th,

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